According to Website Builder, approximately 38% of online visitors will leave a website if it has an unattractive layout. On the other hand, a well-designed website can make an excellent first impression on your customers. For these reasons, it is essential that you enhance user experience (UX) to increase conversions. Below are some of the best practices that can help you improve your user experience.
Don’t stuff everything in a single screen
While putting all features, menus, and buttons on a single screen may seem convenient, it is a bad UX practice that you should avoid at all costs. Unfortunately, this practice isn’t always obvious. You can start with a tight interface but continue adding features, and eventually, you’re left with a screen full of menus and buttons.
Ensure that your website is mobile responsive
The time people spend on their mobile phones exceeds the time they spend on their computers. Therefore, it’s important that your business website looks great on all devices. According to Adobe, a mobile user is five times more likely to leave your website if it’s not optimized for mobile. You can enhance the mobile user experience by trimming secondary elements to improve readability.
Choose your calls to action
Calls to action or CTAs are meant to convert prospects into actual customers. Therefore, if you have a low conversion rate, you may want to change your calls to action and improve the user experience. In order to improve your conversion rate, you should first determine the action that you want to optimize for. For instance, if you want visitors to contact you for more information, everything you do in your website design and UX should complement that. After determining the action you want users to take, use Userzoom’s user experience metrics and kpis to test different approaches and select one that works best.
To improve user experience and attract more visitors, it’s crucial that you make it easy for visitors to connect with your business on social platforms. To do this, include links to your social media pages on every page of your website. Remember, social media platforms are where visitors can interact with your other customers and get a better feel of who you are as a brand.
Keep in mind the distracted user
Can you picture a visitor to your app or website on a Friday evening multitasking between chats and social media. Your visitor will barely think of the link they clicked inside your website. Therefore, it’s important that every screen:
- Has pages with clear headers and page names
- Has breadcrumbs
- It shows all the steps
Don’t increase the number of pop-ups
You have most likely visited a website or app that required you to press a button in a pop-up window and another button in the notification. How long did you stay on that app? Most likely just a few seconds. Although such pop-ups can increase the context-awareness of your visitors, such a design may cause confusion, and a visitor may lose their mental model. Additionally, the pop-ups will distract your visitors, and they will spend very little time on your website.
If you want to become a successful entrepreneur, it’s important that you ensure your visitors have an emotional connection. Creating an interface without considering user experience will limit your chances of making your business a success.